Multiple brands

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How it works

• The brand per order. Send the brand’s name in senderName. It replaces your company name wherever the shopper or the carrier sees the sender.
• Optional return address. Send returnAddress when returns for that brand should go somewhere other than the location the parcel ships from.
• No setup per brand. You can start using a new name straight away.
• Nothing else changes. Keep sending the locationId the parcel leaves from. Pickups, delivery areas, and cutoff times work as before.

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Create an order for a brand

curl -X POST "https://staging-v2.sparqle.tech/orders" \
  -H "api-key: $SPARQLE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "locationId": "ABC123",
    "orderRef": "NIKE-10042",
    "senderName": "Nike",
    "returnAddress": {
      "street": "Retourstraat",
      "houseNumber": "12",
      "postalCode": "3500 AA",
      "city": "Utrecht",
      "countryCode": "NL"
    },
    "deliveryName": "Jane Doe",
    "deliveryEmail": "[email protected]",
    "deliveryAddress": {
      "street": "Gustav Mahlerlaan",
      "houseNumber": "320",
      "postalCode": "1082 ME",
      "city": "Amsterdam",
      "countryCode": "NL"
    }
  }'

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Where the sender name appears

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Where the return address appears

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Good to know

• The name is shown as you send it. Use the same spelling on every order for a brand. It can be up to 100 characters.
• The return address is used as sent. It isn’t validated, so check it before you send it.
• Both are fixed at creation. They are stored on the order and you can’t update them afterwards, so later changes on your side don’t affect parcels already on their way.
• Billing stays with you. Orders for all brands are invoiced to your company.

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A logo and branding per brand

• Brands are recognised by name, ignoring case, spacing, accents, and punctuation. Nike, nike, NIKE and Nike. all count as the same brand.
• Shoppers see the registered name, whichever spelling you send.
• New names still work straight away. The first order under a new name registers the brand. Sparqle support can correct the name, or set a brand up before its first order.
• Spellings can be merged. If two spellings end up as separate brands, for example Nike and Nike Netherlands, ask Sparqle support to merge them. Orders move to the brand you keep, and future orders sent under either name are linked to it.
• A brand without its own branding uses yours. Email wording, the tracking events that trigger emails, and the language stay the same for all your brands.